What is Search Engine Marketing?
Search engine marketing (SEM) goes by many names. You may have seen it referred to as paid search ads, pay-per-click advertising, or cost-per-click advertising. Unlike search engine optimization, SEM is the process of paying for advertisements to generate traffic. One of the most common paid search platforms is Google Ads. Basically, Google places paid advertisements higher than unpaid sites. This can get you seen before your competitors.
You start generating traffic as soon as you launch your campaign.
Pay per Click Model
You only pay when people click on your advertisements.
Not as Easy as It Looks
Common SEM Mistakes Businesses Make
Paying only for clicks seems like easy advertising. But if you don’t understand how to target the right audiences, you can get a lot of clicks—and burn through money—without increasing your sales. Here are the 5 most common SEM mistakes that businesses make.
Here’s how to do SEM Perfectly
Perfect pay-per-click advertising requires strategic planning and mathematics. Here at Digitrio, we focus on improving your conversions while reducing your cost per click using three proven strategies.